For the past few years, internet content has been on a quick rise.  From blogs to podcasts to video podcasts and online television shows, media has moved to the internet quicker than record companies can form coalitions to stop it.

With companies like Revision 3, an independent internet media company based out of San Francisco, producing free, on-demand video content and supporting over a dozen shows and podcasts, the internet serves as a medium to not only create supporting content for other forms of media, but to create something new and original.

In the last year or so, even corporate television has recognized the internet as a powerful source of exposure. ABC has begun streaming their most popular shows on their website, while CBS, after infamously pulling content from the iTunes store, has launched a private beta of their video streaming website, Hulu.  In addition to making their television content available on the internet, CBS supports independent internet shows, most prominently Clark and Michael, an independent comedy created by Michael Cera (Superbad, Arrested Development) and Clark Duke.

So I ask you this, with the rise of internet media, exactly HOW much time and resources should be put into web content for media?

Here at the Sagebrush, this website is the product of not only the web team (and by web team, I mean myself and our Rich Media Editor, David Calvert), but of the entire staff.  The recent effort for an emphasis on web has been a challenge for the Sagebrush, and we are working hard to provide new and interesting content to not only support the print edition, but to stand alone.

Who knows? Perhaps one day, we might even be printless.

Perhaps not.

This entry was posted on Tuesday, November 6th, 2007 at 3:48 pm and is filed under Media, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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